Privacy Policy

Introduction

Welcome to Continental Comfort (the "Site"), operated by Reyada for Bedding and Linen Co. We value your privacy and are committed to protecting your personal information. Please read this Privacy Policy carefully to understand how we collect, use, and safeguard your data.

This Privacy Policy outlines the measures we take to protect your personal information, the circumstances under which we may disclose it, and the options available to you regarding its collection and use. By accessing the Site, either directly or via another platform, you agree to the terms outlined in this policy.

1. Data Collection & Usage

We collect only the necessary information to process your transactions and enhance your user experience. This may include your **name, email address, phone number, billing/shipping address, and payment details**. Your information is used for purposes such as:

• Processing and managing your orders.
• Verifying payments and preventing fraudulent transactions.
• Enhancing website layout and functionality.
• Providing personalized customer service.
• Conducting demographic research and analytics.

If you opt-in, we may use your contact details to send you marketing offers and updates. You can unsubscribe at any time by clicking the "unsubscribe" link in our emails.

2. Third-Party Sharing

We may share your information with third parties only when necessary to fulfill your orders or provide essential services. This includes:

• Delivery partners for shipping your orders.
• Payment processors for secure transactions.
• Marketing and analytics providers for site improvements.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. If our business undergoes a merger, acquisition, or sale, your information may be transferred in accordance with this Privacy Policy.

3. Cookies & Tracking Technologies

We use **cookies** to enhance your browsing experience, streamline login processes, and personalize content. Cookies are small text files stored on your device that help recognize your preferences and improve website performance. You can manage or disable cookies through your browser settings, though some website functionalities may be affected.

This Site uses **Google Analytics**, a web analysis service by Google, Inc. Google Analytics collects data about website usage, including IP addresses, to improve our services. You can opt out of Google Analytics tracking by adjusting your browser settings.

4. Security Measures

We employ advanced security measures to protect your data from unauthorized access, loss, or misuse. This includes **Secure Socket Layer (SSL) encryption** for financial transactions and firewalls to safeguard stored data.

While we take every precaution to secure your information, no online transmission is entirely risk-free. We advise users **not to share sensitive payment details via email** and to use strong passwords to protect their accounts.

5. Your Rights & Choices

You have the right to:

• Request access to the personal data we hold about you.
• Update or correct any inaccuracies in your information.
• Request the deletion of your personal data, subject to legal obligations.
• Opt out of marketing communications at any time.

To exercise these rights, please contact our customer service team.

6. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in regulations or company practices. Any updates will be posted on this page, and we encourage users to review this section regularly.